The Target on Democracy’s Back
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Target thought bending the knee to trump’s culture war would save them. Instead, CEO Brian Cornell is stepping down and stock is tanking, while the company has been bleeding trust after gutting DEI initiatives to appease MAGA mobs. The bullseye they painted on diversity is now on their own back. If there be gods, let this be a preview of what happens when you bow to authoritarianism.
Target’s collapse isn’t just about bad leadership. It’s a two-front reckoning. It’s proof that economic pressure works. Progressive shoppers walked away after DEI was dismantled, and their absence is being felt. But it’s also a harbinger of trump’s suffocating tariffs, which are jacking up costs and pushing the country toward recession. A once-beloved retailer is now buckling under the weight of cowardice, showing every corporation in America that capitulating to trumpism carries a price. Tariffs may deal the body blows, but shoppers’ refusal to bankroll a brand that bent the knee is delivering the knockout punch.
But this isn’t just a Target story. Walmart and Amazon, both billionaire-owned and unbothered by representing everyday people, continue to thrive even as tariffs inflate prices and widen inequality. Big corporations survive because the system is built for them. The difference here is that boycotts defending dignity do work—and when brands betray their values, they pay.
Target has a chance to course-correct: bring back DEI, unapologetically celebrate Pride, and uplift Black-owned businesses. Caving to fascism doesn’t shield you from backlash. It paints a target on your back.
Read → Target’s CEO is stepping down after boycotts and backlash over rolling back DEI policies, plus financial strain from Trump’s tariffs. Newsweek
Read → Target’s CEO is stepping down as customers turn away. CNN
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Everything I've been reading leads me to believe the democrats are the cowards of the country!! Elected officials have deep pockets coz of taxpayers wages to them!! They need to stand up and start fighting ba k with everything they have!!