Why Sydney Sweeney’s American Eagle Ad Feels Like MAGA Propaganda
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🧠 Thesis
If you’re wondering why the kids are all talking about Sydney Sweeney’s jeans — or genes — here’s the scoop.
In a new American Eagle ad, the blond, blue-eyed actor struts in denim while a voiceover says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.” As the camera lands on her blue eyes, she says: “My jeans are blue.”
It’s not just cringe. To many, it’s peak MAGA-era eugenics, dressed up as fashion marketing.
Sure, it might be distraction bait — a way to keep us talking about nonsense instead of the destruction of democracy. But white supremacy is a core MAGA goal. Just look at Project 2025. So if the kids are mad, maybe they’re paying attention.
On a good day, this ad is in poor taste. On a bad day — like today — it feels like a wink to genetic idealism in a country where immigrant mothers are caged, deported, and erased.
We are living in dark times. And when a thin genetic joke is wrapped around a well-connected actor with elite, MAGA-adjacent ties, it lands differently. The media sells outrage to boost engagement, not justice.
This isn’t just awkward. It’s American grossness at best — and white nationalist aesthetics at worst.
📚 Proof
Read →American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad (The Guardian)
Read →Why are people angry at Sydney Sweeney's American Eagle jeans ad? (Entertainment Weekly)
📣 Action
Share this post. Brands should not sell fascism to Gen Z in jeans. We’re not overreacting—we’re just over being manipulated.
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Today, trump is all up in this on his social media network, blasting “woke” and blah, blah, blah, Taylor Swift, blah, blah, blah. The biggest whiner crybaby on the planet!
As Aaron Rupar says on Bluesky, it looks like his “brain leaking out his ears”
Follow him here: https://substack.com/@aaronrupar
I don't think it's even about the message of the ad. I just believe that it's too derivative of the Brooke Shields ad in the 1980's. Woke culture is just an excuse for Trump supporters to cover up their anxieties and insecurities. Don't let the bravado fool you. ;-)
I, also, feel like I ke it feeds into the whole pedophile problem